Digital Marketing Fundamentals

  Website Marketing                          Website Marketing is defined as marketing designed to promote a website to increase its visibility to relevant traffic. What is website marketing?       Website marketing means promoting a business website to bring in more visitors. These visitors should be people who are likely to purchase the business’s services or products. More visitors means more opportunities to try to convince potential customers to buy. Website marketing usually means getting on the first page of search results. You can get on the first page of search results by: Putting great content on your website Using tips and tricks to get search engines like Google to find you better Social media posts If you want to learn more about website marketing, check out the following videos: https://youtu.be/HyKAyoe24v4  from Bluehost . Why it’s important 7 Critical Reasons for Webs...

  Email Marketing                           Email marketing is the act of sending promotional messages to people in mass quantities. It typically is to generate sales or leads and it may contain advertising. What is email marketing?       Email Marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating them into your marketing automation efforts. It can also play a pivotal role in your marketing strategy  with lead generation, brand awareness, building relationships, or keeping customers engaged between purchases through different types of marketing emails. If you want to learn more about content marketing, check out the following videos: https://youtu.be/9uyHN4B3JKs  from  Simplilearn ....